The Ford F-150 Lightning’s Most Radical Feature Is Its Price

The all-electric Ford F-150 Lightning, which the American carmaker rolled out Wednesday, boasts some spectacular specs: 0 to 60 acceleration in 4.4 seconds; sufficient onboard energy to maintain a house working for 3 days; and a entrance trunk (the issues you may slot in a automobile when it doesn’t have an inner combustion engine). However probably the most outstanding factor in regards to the Lightning pickup truck—apologies, probably the most stunning—is undoubtedly the worth: $39,974 for the bottom mannequin.

That makes the electrical F-150 cheaper than practically all the electrical competitors. It’s on par with the Tesla Mannequin 3 sedan, the preferred EV in America, and cheaper than the upcoming Cybertruck pickup by about $10,000. It’s cheaper, by tens of hundreds, than the upcoming electrical Hummer and the electrical pickup from Amazon-funded startup Rivian.

Electric vehicle with charger plugged in

Much more stunning: After accounting for state and federal tax credit for purchases of battery-electric autos, the electrical F-150 will probably be cheaper than the bottom stage gasoline and hybrid variations. It’ll be cheaper, even, than some used F-150s.

That’s a very massive deal for EVs. The case for electrical autos is lengthy: They’re less expensive to take care of, as a result of they’ve fewer components; they’re enjoyable to drive; and so they’re a crucial part of combating local weather change. The US transportation sector contributes greater than every other to the nation’s greenhouse gasoline emissions, and 60 % of these come from vehicles and light-duty vans, like pickups. Electrify these, and the world will get nearer to staving off the worst of local weather change.

However value has all the time been the main barrier for the EV-curious. It’s onerous sufficient to persuade folks to do new issues, set up new patterns, and purchase novel merchandise. Persuade them to do all that, and pay extra for the privilege? No thanks. EV gross sales within the US are rising, however just below 2 % of the autos bought in 2019 had been electrical, and so they had been overwhelmingly bought in California. Surveys of pickup truck house owners analyzed by NPR discovered that simply 7 % would pay considerably extra money for a truck only for the surroundings’s sake.

As soon as electrical autos value the identical as their gas-powered counterparts, the business’s greatest problem shall be guaranteeing there are sufficient charging stations. 

Courtesy of Ford

The electrical Ford F-150 would possibly change that calculus. “That sticker value goes to be the largest pull of all,” says Costa Samaras, an affiliate professor of civil and environmental engineering at Carnegie Mellon who research power coverage. “The value is probably the most disruptive factor about this, as a result of it brings in individuals who might need in any other case missed [an electric truck]. Now it’s like, ‘OK, possibly this electrical factor may really work.’”


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