On-line retail gross sales have gone by way of the roof for the reason that pandemic struck, accelerating a pattern that was already well-established within the years main as much as the disaster.
The 88% spike in gross merchandise worth achieved by Takealot.co.za within the half-year to September 2020 is proof that an period of digital is upon us… Conventional retailers may also affirm the pattern, with basic retailer Woolworths reporting a triple digit development in on-line meals and clothes gross sales within the second half of final 12 months.
The pandemic created an ideal storm for digital retail platforms as customers prevented in-store interactions and have become extra assured in in search of out professional recommendation on-line.
“Millennials and high-income earners are on the forefront of the digital buying motion; however they exhibit some very particular quirks,” mentioned Rob Anderson, CEO at Model Hubb.
One in all these is that they’re extra inclined to buy aspirational or luxurious merchandise on-line; one other that they favour specialist digital shops over generalist shops like Makro or Takealot.
“There’s rising demand for specialist digital stores that permit customers rapid entry to their meant buy fairly than spending hours trawling by way of on-line catalogues,” mentioned Anderson, who recognized two predominant kinds of specialist shops, specifically brand-focused or category-focused.
The brand-focused idea is self-explanatory and includes shops that supply own-branded merchandise. “Customers which have their thoughts set on an Acer laptop computer, Sweet equipment, DJI drone or OZtrail tenting product get far higher gross sales help and satisfaction once they buy instantly from the model,” he mentioned.
Model Hubb has a multi-year observe file of managing brand-focused specialist retailers, beginning with the 4 manufacturers simply talked about.
A category-focused specialist digital retailer offers customers a single entry level to buy a product class throughout a number of totally different manufacturers.
“If you need an angle grinder, health gear, gaming merchandise, printer, tv or washer then it may be useful to go to a digital platform that means that you can examine this stuff throughout manufacturers,” mentioned Anderson.
Model Hubb’s increasing community of specialist product class shops consists of 3D Retailer (3D printers) and Match Time (health monitoring merchandise) and can quickly be opening new on-line shops specializing in home equipment, audio merchandise; child merchandise and toys; magnificence merchandise; DIY tools; and gaming merchandise, amongst others.
Model Hubb specialises in creating turnkey brand-focused digital shops for main manufacturers which might be eager to enter the specialist digital retailer world, however would not have the human assets to construct and handle their very own resolution.
Already a pacesetter in revolutionary brand-to-consumer loyalty programmes, Model Hubb additionally assists manufacturers and product producers to seek out applicable digital channels that give customers a product-focused specialist retailer expertise.
“We empower manufacturers to reward their clients by providing a seamless digital buying expertise of the model’s personal making,” mentioned Anderson.
A digital retail platform is a ‘should have’ for any model or product producer that desires to develop model recognition, market share and product gross sales within the digital age; however many smaller manufacturers and area of interest or speciality retailers battle to seek out the capital and human useful resource wanted to construct and handle their very own bespoke digital store.
The excellent news is that the expertise that created the issue additionally permits the answer.
“I want to invite model and enterprise homeowners who need assistance with organising and managing a digital retailer to interact with us,” mentioned Anderson.
“We’re the ‘go to’ service supplier for these eager to determine a turnkey digital buying platform that may place their enterprise within the candy spot of the web retail revolution”.
“If you’re a model or product producer that’s focused on rising your digital presence, then Model Hubb is completely positioned to information you to the precise resolution,” concluded Anderson.
He noticed that specialist shops on the Model Hubb platform supplied a win-win for each model and shopper: The model will get to develop its digital presence and enhance model consciousness, market share and gross sales whereas the shopper has a neater time discovering the precise product or resolution on-line.