To Ms. Sandberg, the transfer to Fb, an organization led by a clumsy 23-year-old school dropout, wasn’t as counterintuitive because it might need appeared. She was a vp at Google, however she had hit a ceiling: There have been a number of vice presidents at her stage, they usually have been all competing for promotions. Eric Schmidt, then the chief govt, wasn’t on the lookout for a No. 2. Males who weren’t performing in addition to she was have been getting acknowledged and receiving larger titles, former Google colleagues maintained.
“Regardless of main an even bigger, extra worthwhile, faster-growing enterprise than the boys who have been her friends, she was not given the title president, however they have been,” recalled Kim Scott, a frontrunner within the advert gross sales division. Ms. Sandberg was on the lookout for one thing new. She mentioned sure to Fb.
Mr. Zuckerberg introduced in Ms. Sandberg to take care of rising unease in regards to the firm in Washington. She professionalized the ragtag workplace there, which had been opened by a latest school graduate whose major job was to assist lawmakers arrange their Fb accounts. She represented Fb as a member of President Barack Obama’s Council on Jobs and Competitiveness, together with different executives and labor union leaders. After one assembly of the council, she accompanied Mr. Obama on Air Power One to Fb’s headquarters, the place the president held a public city corridor to debate the economic system. However quickly, there have been cracks within the facade.
In October 2010, she met with the F.T.C. chairman, Jonathan Leibowitz, to attempt to quell a privateness investigation. In his workplace, a relaxed and assured Ms. Sandberg started the assembly with a declare that Fb had given customers extra management over their information than every other web firm and that the corporate’s greatest remorse was not speaking clearly how its privateness coverage labored.
The F.T.C. officers instantly challenged her, based on individuals who attended the assembly. Mr. Leibowitz famous that, on a private stage, he had watched his middle-school-age daughter battle with the privateness settings on Fb, which had routinely made it simpler for strangers to search out customers like her. “I’m seeing it at house,” he mentioned.
“That’s so nice,” Ms. Sandberg responded. She went on to explain the social community as “empowering” for younger customers. Mr. Leibowitz hadn’t meant it as excellent news — and emphasised to her that the F.T.C. was deeply involved about privateness.
Ms. Lever, the Fb spokeswoman, described the assembly as “substantive,” with an in depth clarification of the corporate’s privateness insurance policies. She added that the characterization of rigidity within the room “misrepresents what truly occurred.”