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CES 2022 attendee photographs every weird use of ‘metaverse’


“One in all my oldest associates just lately informed me that any longer I’d be his ‘Metaverse Man’. This was horrifying to me as a result of regardless of listening to individuals say ‘just like the metaverse’ for years, I nonetheless had no thought what precisely it meant in the true world. One journey to CES made it tremendous clear to me: it doesn’t imply something. It’s an empty buzzword that may imply something the marketer needs.”

That is what Nima Zeighami tells me following his huge Twitter thread photographing each point out of the phrase ‘metaverse’ at CES 2022. He travelled to the foremost tech present this 12 months to satisfy individuals, expertise the newest tech, and assist along with his position of technical product supervisor for immersive merchandise—focusing in AR/AR/Lightfield tech—and what he discovered was an entire lot of ‘metaverses’.

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