The toy firm created the brand new Olympic-inspired Barbies in collaboration with the Worldwide Olympic Committee (IOC) and Tokyo 2020 organisers, in response to CNN, which notes that the brand new line was unveiled in February and options 5 dolls that every mirror one of many 5 new sports activities added to the Video games.
“Tokyo 2020 is a monumental occasion that brings the world collectively by sport and conjures up followers of all ages,” Janet Hsu, chief franchise officer of Mattel, mentioned in a press launch on the time. “The Mattel Tokyo 2020 Assortment honours these sports activities and conjures up a brand new era by the Olympic spirit and excellent athletic custom.”
Nonetheless, on social media, many expressed their dismay over the corporate’s option to omit an Asian doll from the brand new Olympic line-up, particularly because the Video games had been held in Tokyo.
“Mattel forgetting to make an Asian Barbie for the TOKYO OLYMPICS assortment is insane,” one particular person tweeted.
One other mentioned: “Very disenchanted with @Barbie I used to be so excited to purchase an Asian Barbie Doll that represents an Olympic sport, however there’s actually no Asian illustration within the restricted version vary for Tokyo 2020… #fireyourdesigner.”
“Two blondes however zero Asian dolls when the Olympics are in TOKYO?” another person tweeted at Mattel.
Others identified that the omission is very poignant as a result of it occurred regardless of one of many dolls carrying a karate uniform, and after the corporate expressed its dedication to highlighting “inclusivity”.
The shortage of illustration additionally prompted criticism in mild of the success of many Asian Olympians, together with Hmong-American gold-medal successful gymnast Sunisa Lee.
“Mattel highlights an Asian nation, a Barbie carrying a Japanese karate uniform, and their help of empowerment and variety and inclusion – whereas rendering Asian People invisible,” one other particular person tweeted. “At the same time as Sunisa Lee, an Asian American, turns into the breakout star of the Olympics.”
As of now, the corporate behind Barbie has not responded to the criticism.
The Impartial has contacted Mattel for remark.