Apple and Samsung have had a protracted historical past of taking jabs at every others’ merchandise through not-so-subtle cues of their promoting. Apple, particularly, has a peculiar trait of selecting the ugliest Android smartphone in the marketplace to match iPhones towards. Nonetheless, Apple’s new Beats Studio Buds (as noticed by PhoneArena) advertising and marketing materials on the Amazon U.S. web site truly makes use of a high-end Samsung Galaxy S21 for a change. Whereas this may come off as a tad stunning for a lot of, Apple’s choice to make use of the Galaxy S21 as a prop is smart from a advertising and marketing perspective.
In contrast to the AirPods, the Beats Studio Buds wi-fi earbuds are supposed to attraction to a wider viewers that doesn’t simply consist of individuals within the Apple ecosystem. Apple needs to rope in folks on the Android facet of the aisle and Samsung fanatics are a superb place to start out, provided that Samsung is the one ‘actual’ competitors Apple has had within the premium smartphone market. If the advert persuades even one Samsung consumer to select the Beats Studio over a Galaxy Buds Professional or different Samsung audio product, the marketing campaign is a convincing success.
Moreover, it additionally sends a refined message to customers within the Samsung ecosystem to modify over to Apple. A easy “these new Beats Studio Buds look superior, proper?” subtext can simply flip into “these look good together with your Galaxy S21, however it will pair even higher with an iPhone” and ultimately, “congratulations in your new iPhone, need to try what else Apple has in retailer for you?”. It’s a easy, however efficient method that Apple may have used ages in the past, however it as an alternative selected to disparage Android customers.