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Shefali Shah Feels Boycott Bollywood Trend Will Not Last Long

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News oi-Swikriti Srivastava |

Published: Wednesday, August 24, 2022, 11:50 [IST]

Ever
since
netizens
started
targeting
every
Bollywood
film
for
some
or
other
reasons,
B-town
celebrities
are
coming
out
in
the
open
to
slam
the
ongoing
trend,
which
has
been
affecting
the
film
industry.
Recently,
when
Aamir
Khan’s
much-awaited
film
Laal
Singh
Chaddha
tanked
at
the
box
office,
many
other
actors
and
filmmakers
realised
how
badly
the
boycott
trend
has
affected
the
film.
Amid
all
the
hullabaloo
around
cancel
culture,
actress
Shefali
Shah
shared
her
take
on
the
ongoing
issue
and
said
that
she
does
not
feel
that
it
will
last
longer.
She
told
India
Today,
“It’s
a
trend.
I
don’t
think
it’s
long-lasting.”
When
asked
that
there
is
a
conception
that
Bollywood
is
dying,
she
said,
“Really!
I
don’t
think
it’s
possible.
Films
is
a
culture
like
cricket.
It
can’t
die…it
can’t.
People
have
their
point
of
view,
they
have
their
opinions,
but
there
is
also
a
lot
of
love
and
appreciation
that
we
get.
I
think
we
should
just
take
it
in
our
stride
and
just
say
‘we
tried’
and
we
move
on.”
Shefali
was
recently
seen
in

Darlings
alongside
Alia
Bhatt,
Vijay
Varma
and
Roshan
Mathew
and
owing
to
her
impeccable
performance,
she
simply
stood
out
in
the
film
and
garnered
praise
from
audience,
as
well
as
film
critics.
Throwing
light
on
the
rise
of
OTT,
Shah
said
that
the
audiences’ preferences
have
changed
and
now,
content
is
the
King.
She
said
that
the
audience
was
always
prepared
for
it
but
we
underestimated
it.
She
went
on
add
that
with
OTT
coming
in,
people
started
telling
different
stories
and
suddenly
it
is
not
about
stars
anymore.
It
is
more
about
real
actors.
“These
actors
break
their
image
to
become
the
characters
we
love.
So,
yes,
content
is
king
today.
There
is
no
debate
about
it.
I
think
the
audience
is
making
it
very
evident,”
concluded
Shah. Story first published: Wednesday, August 24, 2022, 11:50 [IST]



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