6 Video Content Marketing Examples to Inspire Your Campaign

Video content material advertising and marketing has been round for a short while. You most likely use some video or plan to, since 85% of companies already used it in 2020, in line with information from Wyzowl.

However, simply because quite a lot of groups report utilizing video, that doesn’t imply all of them have success with it. Measuring the effectiveness of a marketing campaign might be troublesome and figuring out success can fluctuate relying in your objectives.

6 Video Content material Advertising Examples to Encourage Your Marketing campaign

There are such a lot of completely different platforms, supply strategies, and video sorts that it may possibly get overwhelming simply deciding the place to begin. The excellent news is that there are examples from just a few completely different manufacturers that may encourage your subsequent marketing campaign.

1. Greenback Shave Membership’s Breakout Video

An incredible instance of low-budget video content material advertising and marketing that makes use of humor is the Greenback Shave Membership’s breakout video “Our Blades Are F***ing Nice.” They launched it just a few years in the past now.

The video options founder Michael Dubin strolling round their warehouse speaking about how nobody wants all of the bells and whistles of fancy, costly razors. He additionally talks concerning the options and advantages of their product with some fairly humorous supporting bits, like somebody in a bear costume.

The video value them about $4500 to make. You may anticipate most movies like that to be beneath $10,000 so long as the background is one thing easy and the folks in it are workers or clients.

The corporate might have hit a house run with their first video, however they did make some errors. They solely geared their different advertising and marketing (like emails) towards males and that first video was fairly gender-neutral.

2. Thomson Industries Movies

You may take a look at Thomson Industries, Inc for an excellent instance of a video that’s low-budget and extra critical. Plus, it’s extra targeted and goes after a fairly particular phase of shoppers.

This video reveals the distinction between two kinds of screws used for industrial machines, with an precise engineer doing the speaking:

To this point, it’s gathered about 130,000 views on YouTube. Not unhealthy contemplating the smaller market measurement.

The key distinction may be that they’re a B2B firm, though their movies appear to be geared toward educating common customers.

Each this and the Greenback Shave Membership video had been low-cost by comparability to what you would possibly see on tv or someplace else on-line. Even when you’ve got much less funds to work with, it’s nonetheless potential to make efficient movies that get your message out.

3. LinkedIn Person Video Content material Advertising

You’ve most likely seen somebody making movies like these on social media earlier than. They might vary from a video uploaded immediately by a consumer to an precise commercial.

If any of your gross sales growth reps or exterior reps are snug with making one, LinkedIn video content material advertising and marketing is an effective way to construct rapport with many connections without delay. The great factor about folks working from dwelling is that many most likely have an workplace or a room to movie in, too.

For instance, certainly one of my connections is an out of doors gross sales rep at Value Spider and makes weekly movies each Monday. They’re all very easy and he makes ones like this from his home.

The content material isn’t geared toward one particular person or firm however speaks to completely different particular conditions that would relate to ache factors. His current ones have been about implementing pricing insurance policies for manufacturers.

To somebody exterior his business, the video might not make quite a lot of sense or garner a lot curiosity. However to folks working in that area, it could be powerful to skip because it’s just below 3 minutes and really related.

4. Bumble’s Snapchat Adverts

Leaping again to B2C merchandise, you can even leverage this fashion of video there as properly. A lot of the courting app firms run advertisements on Snapchat the place a lady or a man information a selfie video with the call-to-action being for folks to obtain their app.

Right here’s an instance of some of Bumble’s Snapchat advertisements:

A few of them seem like there’s a tripod, however in others, the particular person is normally holding the digital camera (OkCupid does quite a lot of these). You may maintain manufacturing prices down if such a factor is smart on your model.

Even in case you maintain prices down with manufacturing, working the campaigns can nonetheless add up shortly. Snapchat has a pricing information right here that goes in-depth about how their platform works.

5. Popsockets Unique Kickstarter Video

For concepts on a humorous, very low-budget video, look to the corporate PopSockets. Their founder’s Kickstarter video marketing campaign was capable of hit about 150% of his purpose due to his loopy dancing with the product:

The wonderful thing about it’s that he did many of the filming in what seems to be like a university classroom (he was a Philosophy professor). Apparently, he stated on this interview that quite a lot of tech bloggers didn’t actually just like the video.

The excellent news is that it didn’t matter as a result of customers beloved it. Since then, the corporate has seen income of over $200 million {dollars} and it’s persevering with to develop.

It’s clear that lower-budget movies can have a huge ROI. Nevertheless, generally it takes an even bigger funding for a model to essentially make a splash.

6. Squatty Potty’s Unicorn Ice Cream Video Content material Advertising

Due to just a few viral movies, Squatty Potty is a family title. Plus, folks know the place rainbow ice cream comes from due to this one:

Making a video that pulls over 100 million views takes work – and a giant funding.

The viral video that helped Squatty Potty blow up value about $250,000 to make. That’s somewhat over $180,000 per minute for the almost 3-minute video.

If you may get your arms on that sort of cash, it might completely be price it. Simply be sure that whoever you’re employed with has a confirmed observe document for creating viral campaigns.

Ultimate Ideas On Video Content material Advertising

Video content material advertising and marketing will undoubtedly proceed to be a drive for manufacturers as we transfer into the long run. You take pleasure in a variety of video instances, from 30-second clips on platforms like TikTok to longer-form content material on YouTube and now Fb Watch.

Attempting a few of these methods might make it easier to attain extra clients, so hit document and see the place it takes you.

Bob Buckley

Bob is a 2021 CPA candidate and the founding father of thiscollegelife.com.


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